Panasonic has
announced that it will re-enter the business with the launch of android
based Smartphone starting this March. European markets will be first
ones to get these phones followed by Asia and U.S. The company has also
released pictures of their first Smartphone, which features a 4.3 inch
qHD screen with a unibody design. It will be dust-proof and water proof
as well. It will feature NFC technology and will be based on Android
operating system. Price of device is not yet revealed.
 |
| Panasonic Smartphone |
The company aims to sell 15 million phones by the year 2016, a modest
target given the fact that only Indian phone market is worth close to 12
million (world market is 472 million) phones per annum. The Panasonic
Group created the Systems & Communications Company (SNC) in April
this year in advance of its reorganization scheduled for January 2012 in
order to handle products and services related to system, network and
mobile communications.
Within this company, Panasonic will maximize its internal resources, including making use of an existing factory in Malaysia. Currently, phones for the Japanese market are manufactured in this factory but now the same factory is also scheduled to manufacture the first global model as announced.
Panasonic will be utilizing the group's technological assets and development resources as well as its production and sales sites around the world and the company has all this in plenty. For instance Panasonic has a lot of expertise in the battery space and is one of the largest manufacturers of Li-ion batteries.
No comments:
Post a Comment