Most Desirable Brands in India

A branding consultancy, Clear, has come up with a global study stating that brands that Indian consumers love the most are those perceived to be hard working, confident, modern and ambitious. Listed below are the brands that create profitable and stable business than others.

Microsoft 

Microsoft Corporation tops the list of desired brands in India. The American multinational corporation is headquartered in Redmond, Washington, United States and it develops, manufactures, licenses, and supports a wide range of products and services mainly related to computing through its various product divisions. Microsoft is one of the largest software corporations in the world. The value of Microsoft's brand was nearly $59.1 billion in 2011, down 3 percent from the year previous. The company has expanded in recent years into the video game industry with the Xbox and its successor, the Xbox 360 as well as into the consumer electronics and digital services market with Zune, MSN and the Windows Phone OS.

BMW 

BMW, Germany’s largest industrial companies, is amongst the most flourishing car and motorcycle manufacturers in the world. BMW, MINI and Rolls Royce are the three strongest brands in automobile industry. The vehicles manufactured by the BMW Group attempt to set the highest standards in terms of aesthetics, dynamics, technology and quality. Since September 2006, Norbert Reithofer represents the BMW AG as CEO, succeeding his predecessor Helmut Panke. BMW’s brand value increased by $3,541 million to $20,157 million. BMW produces motorcycles under BMW Motorrad and Husqvarna brands. In 2010, the BMW group produced 1,481,253 automobiles and 112,271 motorcycles across all its brands.

Google 

Google is rated as one of the world’s prominent brands and nothing seems capable of stopping it. Google’s most recent venture into the Chromebook and social networking substantiates the Mountain View, Calif.-based Company’s bright plans for the future. It continues to raise awareness for “climate change, global public health, and poverty” with more than $100 million grants awarded in the United States during the last 8 years. However, Google’s brand value is nearly double Apple’s with an estimated $55 billion.

Apple 

Apple’s brand value shoots up during 2011, enough to propel the company into the list of higher Global Brands. Apple’s brand value saw a rise by 58 percent over the course of the last year, and it now has a value of $33.5 billion. Consumers continue to follow its product launches with anticipation and are quick to integrate its sleek products into their lifestyles. iPad is actually is considered as the key reason behind its growth and iCloud will further extend the benefits of being connected ‘anywhere anytime’ to a fast-growing audience. Apple has around 357 retail stores in ten countries, and an online store. Moreover it is the largest publicly traded company in the world by market capitalization, overtopping ExxonMobil by some $150 billion, as well as the largest technology company in the world by revenue and profit, more than Google and Microsoft combined.

Adidas 

Adidas AG is a German sports clothing manufacturer and parent company of the Adidas Group, which includes Reebok sportswear company, TaylorMade-Adidas Golf Company and Rockport. In addition to sports footwear, the company also manufactures other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods. The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world. In 2011, the brand value of Adidas increased by $1,052 million to $6,754 million. But the enterprise value saw a decline has fallen to $10,631 million compared to $11,232 million in 2010. Nonetheless, Adidas maintains its AAA- brand rating.

Mercedes 

Mercedes-Benz is a multinational division of the German manufacturer Daimler AG, and the brand is used for automobiles, buses, coaches, and trucks. Headquartered in Stuttgart, Baden-Württemberg, Germany, its name first appeared in 1926 under Daimler-Benz but traces its origins to Daimler's 1901 Mercedes and to Karl Benz's 1886 Benz Patent Motorwagen, widely regarded as the first automobile. Mercedes-Benz is one of the most well-known and established automotive brands in the world, and is also the world's oldest automotive brand still in existence today.